From the perspective of German-Swedish relations, prioritised areas provide common ground for both governments and business sectors to work hand in hand, leveraging the collective innovative and industrial competences and furthering a net-zero industry in Europe.

At the time of publication, Sweden’s tenure in the EU presidency is reaching its conclusion, and we are proud to say that it has been a rewarding and fruitful journey for Team Sweden Germany.

During this time, Team Sweden have seized the opportunity to further engage with the Swedish business community in each of the 16 German federal states. Therefore, this report shares some impressions of the key activities conducted by Team Sweden Germany during the Swedish presidency. In addition, the report features an interview with the Ambassador concluding his six years in Germany and sharing his most memorable highlights.

Politically, the ties between Germany and Sweden stand firm, something which was further highlighted during Prime Minister Ulf Kristersson’s visit to Germany in March 2023. Chancellor Olaf Scholz remarked that “the excellent relationship between our two countries was once again very clear during our talks today”.

When asked to evaluate their investment plans in Germany for the coming 12 months, nearly half of Swedish respondents consider increasing yearly investments in Germany. The “Swedish brand” continues to add value to doing business in Germany. 60 per cent report a positive impact of the Swedish image and more than a quarter of the survey participants believe that the Swedish brand contributes to their business in Germany to a great extent.

Please download the report to fully overview the results with a detailed analysis. 


Launched in 2020 as a global initiative by Team Sweden, the Business Climate Survey serves as an important tool providing insights from Swedish companies on the business environment across 22 markets globally. Based on responses from Swedish enterprises who have established their presence on the local market, the survey maps opportunities and challenges experienced by Swedish companies.

This year, for the fourth year in a row, the survey was conducted by Team Sweden in Germany between March and April 2023. With the joint efforts of Business Sweden, the Embassy of Sweden in Berlin and the Swedish Chamber of Commerce, invitations were sent to 886 companies and 136 responses were collected throughout the two-month period.

Finally, we would like to thank all the survey participants for taking the time to share their insights with us for the fourth Business Climate Survey conducted in Germany.